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GM Reports

PROFITprofessional allows you to print reports that will show your gross margins – on items and on undelivered sales. Essentially, the Gross Margin quantifies the profitability derived from a sale -- or from the price that an item is marked giving you detailed information on how your individual sales and individual items are performing. The big picture of your store’s profitability is its Gross Margin Return on Investment (GMROI), which is calculated –in large part—on the collective gross margins of each item your store has sold. Just as a building is made up of many bricks, the collective gross margins of the items you sell are the major factor in calculating your store’s annualized GMROI. Your GMROI is a good indicator of the general health and profitability of your furniture business. Therefore, the importance of your gross margins – on both sales and items—cannot be overemphasized, because these individual gross margins are the building blocks of your Gross Margin Return on Investment. You can select to print any or all of the following reports:

• Gross Margins on Special Order Merchandise
• Low Gross Margins on Sales (sales with gross margins that are equal to or below the gross margin threshold you specify)
• Low Gross Margin on Items

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